I created the women's camping apparel brand, Unoccupied, to reflect my desire to be seen as a woman with masculine and feminine qualities, not cisgender. Also, the outdoor industry mainly targets men, resulting in a comparatively lacking quality, function, and choice for women's outdoor section; I seek to alter this situation by establishing a brand that targets solely female adventurers, referring to their needs only.
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1. City camping look |
Promotion Strategy:
1.Club Unoccupied: a community with weekly activities
for female adventurers to gather Activities in Club Unoccupied
-weekly lectures with experienced female professionals -weekly community parties for Unoccupied members -outdoor aerobic and anaerobic workout sessions -outing events |
2.Cobranding with-
Outdoor Women's Alliance -Nonprofit organization Purpose of OWA:
build leadership and confidence in individuals, promote active outdoor lifestyles, and increase recognition for the athletic abilities of women in adventure sports Ski jacket and pant inspired by OWA
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